Monday, 21 April 2014

COMM 1 A focus on Question 3 - Reading Images

Hello and welcome back! Hope you had a good break from college and not too much of a break from learning!

This lesson we are going to focus on Question 3.

To get your brains in gear, you need to write a quick quiz to test your fellow classmates knowledge of the terminology and theory needed for this question. Write 5 questions (you have a maximum of 10 minutes for this) that will test understanding. Post your questions on the Padlet Page and then have a go at some of the ones posted. Try to think beyond the obvious for a couple of them!! Comms Padlet Page

Next, we will look at a Question 3 altogether (June 2010) and then you can have a go a writing a full response for that and for the other examples the reading images questions. Remember you will have 26 minutes to do this response in the exam!

June 2010

June 2011

January 2012

Bonne Chance mes amies! (Is this a barrier to communication?)

Nina

Friday, 4 April 2014

Exploring the Key Concepts

Morning!

As you know, the key concepts are at the heart of any response to an exam question. Your first task is to post your understanding of the key concepts on your blog. What are they and how would you define them.

Next, I would like you to consider the following cultural practices and make notes about them with reference to as many key concepts as you can.

You can use the table if you wish, or make notes in your own way.

Why we do what we do!

Finally, I would like you to analyse your bedroom in terms of the key concepts and the toolkit for analysis (signifier, signified, connotation etc)

You need to describe your room in as much detail as possible. Then explore what the different items signify in terms of your identity, power etc.

I will also come to discuss the moderation week work with you.

Easter Holiday Work:


  • Organise all your notes.
  • Learn as much terminology and theory as you can. Making some flashcards is a useful way to do this.
  • Write a 15 question quiz that we can do when we come back. Bring this to your first lesson back.
  • Complete all the responses to the exam paper we looked at this week (obviously leave out the one you have already done!) Follow this link: January 2011

Feel free to look at a range of exam papers and have a go.

Access to all past papers

Nina

Friday, 21 March 2014

Moderation Week Work

Hello!

Here is a list of tasks to do over Moderation Week.

Task 1

Spend some time over the week going through the terminology. Complete the table so that you show your understanding of the term through giving a definition and an example.

Terminology Grid

Task 2

Please post on your blog a detailed analysis of the Barbie image, posted on my previous blog post. This needs to be discussed the image in terms of a process approach and in terms of a semiotic approach. Also, consider the key concepts.....you know what they are!!


Task 3

Watch the following text and answer the questions below.

Nick Griffin Clip

How do you, as a Comms student, react to this text? What key concepts are relevant here?  Write a detailed blog post analysing the video.

Some areas / starting points for your analysis:
What does the location of the clip suggest to you?
What is he wearing? What does this suggest about his identity?
What is the importance of cookery shows as a cultural practice?  How has he exploited this?
What are his political views? How might they conflict with the content of this clip?
What does this clip say about the importance of food and group/personal identity?
Who are the audience for this clip?  What message might Nick Griffin want them to receive?

Use these questions as the basis for your response, but feel free to explore other areas also.

This question has been designed with question four of the summer examination in mind. You need to discuss the cultural implications of this video, as well as perhaps some semiotic analysis such as key signifiers in the text, use of register, etc. Basically, you need to write in an academic communication and culture register and use the relevant terminology correctly.

Finally, Task 4

Have a go at the following exam paper.

June 2010 Paper

Write your responses on paper and hand in to me on Tuesday 1st April.

NB: All other responses can be posted on your blogs.

Please email me if you have any problems: nst@......

Good Luck and I will see you next week.

Nina

Thursday, 20 March 2014

Question 2 - Identity

Morning!

We have spent some time thinking about a couple of culture questions. Now you need to think about the type of question you could get asked for Question, which has its focus on IDENTITY.


  • Like last week, read the following questions and  find some articles / information that could be used to support any response you make.


a) The media encourages us to fit in with conventional norms related to appearance.

b)One of the positive aspects of life in the 21st century is that we have a huge amount of choice when it comes to our self-presentation, particularly our appearance.

c) Ideologies associated with appearance can be restrictive and damaging to a person's self esteem.


  • When you have done this, write a plan for each essay, using the guide attached below.
  • Now choose an essay and write an exam standard response. Remember to refer to the key concepts of power, value, representation, code, culture, communication and context.
Extension Task: 

Analyse the following image using your knowledge from the toolkit (semiotic and process approaches). Link your ideas to the key concepts, with particular focus on representation and identity.


Friday, 14 March 2014

Benetton Adverts

Hello!

Here is the link to some Benetton adverts which we discussed in terms of how open they were to interpretation and how limited they were in their anchorage. Have a look through them. There are lots of discussions about them online. Let me know what you think.

Benetton Link

Also, have a look at this advert for shampoo and think about about how men and woman are represented differently through language.

Shampoo

Research and Evidence

Good Morning!

Hope you are feeling bright and cheerful today!

Today, you are going to work on collecting evidence to support ideas on a question about popular culture. You will then need to create an essay plan for each question. Put all your work on your blog.

Activity One Revision of Popular Culture

Write a list of popular cultural activities and practices (as many as you can!)

What function do they serve? What needs do they fulfil in the individual or society? What makes them popular and why are they valued? Are there any negative effects on society? What problems arise from certain popular practices or activities?

The above questions are at the centre of any question about culture.

Activity Two Researching Interesting Examples

When you respond to a question, you have to support your point and relevant theory with examples. This task is to get you to think about what you could refer to!

Look at the following questions and find TWO articles that you could refer to for each question. Make sure you put a link and a summary of the article on your blog. Can you also put the link (if someone else hasn't) on Padlet please! http://padlet.com/wall/commsimages

A) One of the great things about popular culture is that it allows people to express their individulality.

Find two articles or news stories about popular cultural practices or products which discuss people expressing themselves through self presentation.

B) Popular cultural activities often encourage controversial, potentially damaging behaviour.

Find two articles or news stories about popular cultural practices or products which are controversial or dangerous.

C) Popular cultural activities are worthy of study because they give insights into the beliefs and values associated with our culture.

Find two articles or news stories about popular cultural practices or products which exemplify what we believe and think is important in our society.



Now plan a response for each question:

Introduce the key concepts to be discussed.
Plan three paragraphs with a topic sentence.
Sum up your points and make sure you link back to the question.

= FIVE PARAGRAPHS!!

Any questions, just ask.

Nina

Thursday, 6 March 2014

Semiotics

Morning!

This lesson we are going to continue looking at the semiotic approach to reading texts. I will go through some more key terms with you and then there are a range of exercises for you to do to make you think and develop your understanding of some quite difficult concepts.

I have attached the powerpoint presentations too, so you can refer back to them if you need to.


De Saussure and Barthes PPT

Pierce

De Saussure Signs

Denotation Exercise

Exam Style Question

Semiotic Approach PPT

Now you are armed with the key terminology, you need to make sure you learn it all so that we can do lots of practising applying your knowledge to a range of texts. You can do this yourself everyday! How about "reading" your cereal box in the morning. Live and breathe Comms!!

Nina